The Icons of B&B Italia now on Classicdesign.it

We’re thrilled to welcome B&B Italia to Classicdesign.it—a leap forward in our pursuit of Italian design excellence. With its timeless furniture and cutting-edge vision, the brand adds a new dimension to our catalog: pieces made to inspire and astonish.

At the heart of B&B Italia lies innovation

Founded in 1966 by Piero Ambrogio Busnelli under the name C&B Italia, the company revolutionized the world of furniture design with its visionary, industrial approach—one that redefined living through a fusion of bold aesthetics and advanced technology.

From its Research & Development Centre, the company pioneered techniques like cold polyurethane injection molding—an innovation that gave life to iconic pieces such as Gaetano Pesce’s UP Series (1969), a bold symbol of 1960s radical design now housed in institutions like MoMA and Milan’s Triennale.
In the 1970s, Le Bambole by Mario Bellini reimagined comfort with its soft, organic form—earning the prestigious Compasso d’Oro in 1979 and becoming a lasting icon of contemporary design.

Timeless Icons of the Brand

• Camaleonda by Mario Bellini: A modular, sculptural seating system originally launched in 1970—now revived with recycled, sustainable materials. A perfect fit for interiors that embrace both comfort and personality.
• Charles by Antonio Citterio (1997): A highly versatile sofa system defined by its sleek, inverted L-shaped aluminum legs—reshaping the modern living experience and capturing global attention.
• Sity by Antonio Citterio (1986): An award-winning modular system (Compasso d’Oro, 1987) that strikes the perfect balance between form and function, effortlessly adapting to any living space.
• Iconic armchairs like Grande Papilio di Naoto Fukasawa (2009) e Tufty‑Time by Patricia Urquiola, and outdoor collections such as Canasta (Urquiola, 2007) embody B&B Italia’s refined take on contemporary indoor and outdoor living.

Signature Collaborations & Contemporary Vision
B&B Italia’s success is deeply rooted in its creative collaborations with celebrated designers such as Antonio Citterio, Patricia Urquiola, Gaetano Pesce, Naoto Fukasawa, Vincent Van Duysen and current Art Director Piero Lissoni. Every piece is the result of a fully integrated production process, technological research, and a strong Made in Italy identity—recognized with numerous awards, including several Compasso d’Oro honors.

Adding B&B Italia to our catalog means offering clients not just furniture, but pieces of Italian design history: icons of creative culture, formal elegance, and modern-day functionality.

A Continuously Evolving Catalog — All Pieces Available to Order
While not all B&B Italia icons are currently featured on our e-commerce site, every piece—from heritage classics to outdoor collections—is available to order on request. So even if you don’t see a specific product online, feel free to reach out for availability, custom configurations, finish options, or lead times. The world of B&B Italia is just a message away.

Choose Classicdesign.it for a carefully curated selection of the finest Italian design, including exclusive made-to-order pieces. Beauty, quality, and personalized service—tailored to your needs, and always within reach.