The Evolution of Comfort: The Art of Living Freely by Edra Joins the Classicdesign.it Catalog

The way we experience the living area has changed forever, evolving from a formal space into a fluid ecosystem dedicated to deep well-being and conviviality. In response to this new vision of home life, our catalog is enriched by an extraordinary arrival, Edra, a company capable of breaking the traditional rules of interior design to redefine the very concepts of comfort and spatial flexibility.

At the heart of this formal revolution lies the invention of the "Smart Cushion" (Cuscino Intelligente), a masterpiece of invisible engineering that allows materials to adapt to every desire of the body. Celebrated models like Standard or Standalto by Francesco Binfaré are not mere sofas, but moving architectural pieces able to change configuration with a simple, intuitive gesture. The internal mechanisms and joints overcome the constraints of traditional seating, offering absolute freedom of posture and orientation within the room.
This freedom blends with a unique tactile experience, delivered by Edra's exclusive use of Gellyfoam®—a patented polyurethane foam that combines flawless structural support with an enveloping softness.

Yet, innovation goes beyond structural technology, reaching the realm of pure artistic expression with masterpieces that converse with contemporary art. Consider the Boa Sofa by the Campana Brothers, a handwoven sculptural nest without a frame that invites endless ways of lounging, or the striking presence of Pack, where the seat evokes an ice floe. This extraordinary ability of Edra to blend haute craftsmanship, art, and peak functional performance has allowed these creations to step outside domestic boundaries and become global ambassadors of Italian savoir-faire.

From the lounge area to the dining room, the brand's visual poetry is expressed with the same sculptural power through the seats designed by Jacopo Foggini. Pieces like the swivel armchair Ella appear as translucent polycarbonate petals, entirely shaped by hand to ensure each individual piece is a unique and unrepeatable work of art, capable of floating in space with extraordinary visual lightness.

It is no coincidence that these pieces have been chosen to represent national excellence in prestigious international settings. We recall the historic partnership as the official supplier for the Internazionali BNL d'Italia at Rome's Foro Italico, where Edra's legendary designs welcomed guests and athletes in a perfect marriage of sports culture and cutting-edge design. This bond with elite sport is further consolidated through the prestigious collaboration with CONI for Casa Italia. From the Olympic Games in Rio and Pyeongchang to the recent Paris Olympics and the highly anticipated Milano-Cortina Winter Games, these collections define institutional hospitality spaces, turning Olympic lounges into true manifestos of Made in Italy design.

Welcoming these everyday works of art into your home means embracing an elegance free of excess, where manual expertise and industrial precision merge to create timeless objects. The new collections await you online, ready to reveal how a piece of furniture can become the absolute protagonist of your living space.