As the 25th Winter Olympic Games Milano Cortina 2026 unfold, Italian athletes—more successful than in recent editions—take centre stage while ski resorts such as Livigno, Cortina d'Ampezzo and Bormio are thrust into the international spotlight. Against this backdrop, the three Casa Italia venues stage a broader narrative: they celebrate Italy’s excellence not only in sport but also in design, architecture and culture.
Distributed across Triennale Milano, the Aquagranda Olympic Preparation Centre in Livigno and Farsettiarte in Cortina d'Ampezzo, Casa Italia adopts CONI’s theme MUSA as its guiding thread—a deliberate homage to the creativity, beauty and innovation that have long defined the country. No longer a mere hospitality hub for athletes and officials, the initiative positions itself as a public cultural platform that invites visitors into a conversation where sport meets design and aesthetic quality.
At the core of the exhibition is high-end Italian design, showcased by prestigious brands whose iconic pieces and rare collections shape the installations. In the lounges, emblematic seating from B&B Italia—such as the Camaleonda and the Up 2000 series—creates enveloping, contemporary settings; Edra contributes sculptural, emotionally charged pieces; Poltronova brings experimental forms that bridge history and the avant-garde. Glas Italia’s crystal tables introduce lightness and reflection, amplifying spatial perception.
Riva 1920’s solid wood elements counterbalance minimal lines with material warmth and authenticity, while Gufram injects a playful, ironic vocabulary. Meritalia® asserts a strong design identity; Ethimo evokes Mediterranean atmospheres through natural materials and refined finishes. Flos lighting completes each scene, turning rooms into visual stages where light and objects narrate a story.
This is not mere set dressing. Every object becomes a narrative device: iconic seating, transparent surfaces, considered geometries and calibrated lighting convert spaces into environments that welcome and inspire. Designing Casa Italia, therefore, is an exercise in storytelling—crafting a home that speaks of a contemporary Italy able to reinterpret its cultural heritage with elegance and international presence. In that dialogue between past and future, between function and form, the Olympic furnishings emerge as protagonists, offering athletes and visitors an immersive sensory experience and a tribute to Italian design at the heart of the 2026 Winter Games.
