Founded at the end of the 50's, during the period of maximum development of Italian design research, BBB operates in the design industry with its own special identity. Rather than simply following the ultimate trends, the company took on the role of driving force between experimentation and tradition. In its role of intermediary, BBB was able to represent the ever-changing spirit of the times in a modern yet always balanced style, thus creating an updated and elegant Italian living culture. The list of collaborators that have accompanied BBB in this evolution is alone a witness of what they accomplished over the years: from Achille and Pier Giacomo Castiglioni, Giandomenico Belotti, Giorgio Decursu, De Pas D'Urbino Lomazzi, Paolo Ferrari, Carlo Santi, the masters, and the present designers as René Barba, Alessandro Bosco, Dror Benshetrit, Massimo Colombo, Edy and Paolo Ciani, Lorenzo Damiani, Carlo Forcolini, Giovanni Giacobone & Massimo Roj, Franco Poli, Ilaria Prato, Marcello Ziliani. A heritage which reveals its contemporary appeal in this new catalogue that collects and compares projects of the past and of today, almost a dialogue about the meaning of contemporary living and the value of design, style and project.